I knew that I had the wrong title on my way to my first conference where I was a speaker. Your fee was waived if you gave a one hour speech. The headline is the title of the speech.

I was reading Swim with the Sharks Without Being Eaten Alive by Harvey B. Mackay. He sent the book to a title company. They returned 200 possible titles.

Attendees indicated a probable interest before the conference just based on the title. With the right title, it would have been a major speech.

Instead, most of my attendees reviewed the overheads in the conference handouts when they got there. I had 40 of the top experts in the world at my speech. It was a humbling experience.

Point #5 was new to me. Thanks.

William “Bill” Myers, Analyzes all, Programmer, retired. If you learn anything new, find enjoyment, have a new thought, then I’m successful. Photo: 1st article

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store