It appears they were taken over by Dilbert managers who know nothing about developing apps.
They should ask top users to be beta testers, then have a "Post Implementation Adjustment" plan and team in place instead of "a dedicated Creator team." They should also have posted on the main page an article listing all of the changes and how to use them.
For me, I wonder how you can screw up the logo? I mistook it for 3 buttons.