Writing
Authors, how do you generate interest in your book?
Offer a limited number of free Advance Review Copies (ARC) to get reviews. My Experience as a First-Time ARC Reviewer
Getting readers to notice your book is extremely challenging. You telling your friends won’t work. You must have reviews.
When you search for a new book on Amazon, the screen shows the book cover, its category, the number of reviews, and the average approval rating. Goodreads and Barnes & Noble, among others, do the same.
So, you need to set up an ARC readers program. The web site explains how if your publisher does not have one. You can then recruit readers using whatever mailing list you have. If you don’t have one, the ARC readers program website offers alternative suggestions.
After I posted a review of another book about a year ago, Hanna Hamilton asked me to join her mailing list and I did.
Recently, she sent an email asking 300 people to review her new Scottish Historical Romance book, “The Perks of Being a Duke!” before its release to the general public. We had “the next few days,” which turned out to be seven days, to post it.
